Once a year, at Earth Day, the entire world unites to celebrate and appreciate the environment by taking Eco friendly actions. Make some resolutions is also important, such as think before print and switch form paper to reusable and biodegradable plastic drinkware for when drinking coffee.

Green friendly promotional products are not only environmentally friendly, but also can be used to promote your brand with a green slogan reminder, encouraging people to do the right thing year round.

The video below has many of Gordon Sinclair’s green promotional items, like a bamboo mouse pad and pen set, a solar powered iPhone/iPod charger base, and a Bio-DPS fully bio-degradable plastic promotional drinkware, to help you keep it green while getting noticed.

So, why is Earth Day only one day a year like Saint Patrick’s Day is? Granted we are speaking about two meanings of the word green. Going Green as in using green promotional products or going green by advertising with green colored promotional items. The promotional products do not have to be the color green, but, hey, why not!?

However, if you do decide to use green/environment friendly promotional products, they can come in any color you want. Taking advantage of the fact that the two dates, Saint Patrick’s Day and Earth Day, are close to each other on the calendar, why not use it to promote green awareness on Saint Patrick’s Day and beyond?

Image via Wikipedia

Why is green a Saint Patty’s Day thing?

The original color related to Saint Patrick used to be blue. Green is a color that became associated with both Ireland and Saint Patrick because of the emerald isle, the greenness of the landscape and the shamrock Saint Patrick used to explain the trinity, which became a symbol of Irish Catholic Nationalism. The tradition of wearing green came from the picking of shamrocks and putting them in your lapel. With the United Irish uprising in 1798, the population connected the National Saint to the wearing of green and made it political. People then started making uniforms and, to this day, the reason we wear green on Saint Patrick’s Day in NYC is to show our ties to the homeland of Ireland.

Above is a picture of Slemish, mountain in County Antrim where Saint Patrick is reputed to have shepherded as a slave.

We are proud to present our drinkware line to more than 20,000 buyers expected to attend the show. At Gordon Industries booth visitors will be able to see 82 different items from the drinkware line, including Barware, Ceramic, Metalware, Thermos Bottles/Vacuumware, Giftware, Glassware, Mugs, Plasticware, Sports/Water Bottles, and Travel Mugs.

The International Home + Housewares Show offers the opportunity to see first-hand consumer lifestyle and product trends for all areas of the home, both inside and out, under one roof. At the expo, housewares products are categorized into four show-within-a-show expos, and Gordon Industries is under Tabletop, Kitchen Essentials + Accents.

If you are heading to Chicago or have already planned going the International Houseware Association’s show, please, stop by the booth S4136 for a visit.

Check more information about our booth here and also take a look at the exhibit floor map.

To regulate and make sure promotional products suppliers care about all these issues, the Quality Certification Alliance (QCA) was founded as an independent, non-governmental, not-for-profit accrediting organization for industry suppliers. QCA certification helps protect your brand and reputation by offering compliance with the highest product standards in the market. That’s why Gordon Sinclair Gordon Sinclair is proudly QCA certified and one of the founding members of the alliance.

The QCA certification process is a comprehensive validation that Gordon Sinclair has processes in place intended to detect and deter any non-compliant product from entering into the marketplace. QCA Accreditation also verifies compliance with local and national laws, as well as the laws of the country that may be importing the item for consumption. To this end, QCA seeks to harmonize the ever-increasing array of compliance tools, identifying the most rigorous standards, measure to those standards and continuously revise and update the measures and methodology to reflect evolving concerns.

The video below is Andy Cohen interviewing members  of the Quality Certification Alliance at the Chicago ASI Show 2009

In the video below Richard Branson is being interviewed by Seth Godin about Marketing in rough times. Video by Youtube user American Express Co.

Another suggestion would be take a good look on 2010 Holidays Promotional Calendar and start to create a Product Marketing Strategy around it. Consider your business target market, your budget and ask yourself what kind of occasions would be ideal to give away some products. What kind of product would work best for your brand or company? How do you intend to delivery those products?

The last but not least important advice is to become part of your community, get to know about and join events under our topic our around your neighborhood.

The video below is from the YouTube user eHow, about how to promote your business using Promotional Products

This solar powered iPod and iPhone charger is an awesome place to print your logo on for many reasons. Besides being a great gift for your dear clients and friends, this type of promotional will certainly get daily use and be exposed for lots of people for a really good cause.

This charger also works of the regular lighting in your home, so you can recharge your iPhone or iPod while watching TV, for example, and cause less impact on the environment.

Bio-DPS or  Fully Biodegradable Plastic Products look like normal plastic products and have the same properties of plastic until placed into the waste stream. Best of all these products are offered at comparable prices to regular plastic products, all without changing the shelf life.

How Bio-DPS works?

• Organic Compounds in the form of a pellet which, when combined with plastic resins, renders the end product biodegradable

• Breaks down plastic into stable, organic matter by weakening the plastic structure and attracting communities of microorganisms that can then digest it

• 1‐5 years to become fully biodegraded

• Indefinite shelf life

• Full preservation of mechanical properties

• FDA Approved for contact with food. OSHA Approved as Non‐Hazardous

Gordon Sinclair is taking a strong stand to use and sell Green Products solutions. We are committed to to bringing the use of such Green Products to the highest levels we can achieve. We do this by educating our clients and future clients on the newest and greenest trends in Product Marketing like the bamboo mouse, USB doors and pen set in the picture below. That’s a great way to help the planet, because bamboo can grow at fast rates making it a perfect material to use.

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For years marketing has worked with little effort because the competition use to be low. Nowadays we are facing a world of changes, so the way we market should change as well. In down times, a great way to not have  to cut your marketing budget is to find unique and different ways to make your brand get noticed.

Advertising on products, for example, is going to make your brand and its image last much longer on peoples memories, as a gift or memorabilia

When planing your marketing budget and strategy try to think more likely to be left hanging around the house or car.  Maybe something like an iPhone or iPod case, things people would carry with them or are more likely to be seen.

Eatable products like candy or coffee may be forgotten easier when an item can quickly be deposed off.  Don’t use these types of  promotional products in times of financial hardship. But don’t forget that things will get better and you still need to stay in front. Think about the others who stop putting money into marketing and how much further you can be.

Another tip is to find new and trendy ways to promote your business, like green products or take actions that shows you care about the world, a community or an idea. There is always something that make us feel good and fair-field!

Never cut marketing, even in down time. It’s like not putting oil in your car when you drive, because you are out of money.

Green promotional product suggestion: mouse, pen and USB port set made of bamboo